Introduction

Hi, welcome to my blog.
I am going to record down all the research activities which i am going to conduct as well as the collected data on this blog.

I have picked the food franchise, Subway as my research target.

Let me briefly discuss on the background of Subway. 

Subway was founded in 1965 by Fred DeLuca together with his partner, Dr. Peter Buck. The first store of Subway was located in Bridgeport, US. The foundation of Subway was built on serving well-made and high quality product, providing excellent customer service, keeping operating costs low and finding great locations. 

The two partners started their franchise business policy in 1974 when they realized their goal, which to open 32 stores was unable to reach in time. 

Today, Subway has been ranked as the world's largest submarine sandwich chain with more than 37,000 locations around the world. 

The question which would be ask on Subway is "How is the sales of Subway that has successfully assist this company to be ranked as the world's largest submarine sandwich chain?" 

The aim of this research is to identify the Subway's customer group and their buying behaviors. 

In order to get the data for my research, i'm going to conduct my research on the Subway's outlet which located at Brem Mall, Kepong. 

Brem Mall, Kepong

Subway Outlet which located at Bream Mall, Kepong