Analysis of Data

After my 10 sessions of observation in Subway(outlet in Brem Mall Kepong), i would like to conclude all the data of my research to you.

The table below has concluded all the results which i had collected in the passed three days,

	Session 1	Session 2	Session 3	Session 4	Session 5	Session 6	Session 7	Session 8	Session 9	Session 10	Total
Number of Sales Made	11	7	8	3	7	6	4	3	9	5	63
Customers Number	16	10	14	7	8	10	7	3	15	6	96
Number of Malay Customers	4	4	-	6	-	2	-	-	1	-	17
Number of Chinese Customers	9	5	10	1	7	7	5	3	12	5	64
Number of Indian Customers	3	1	4	-	1	1	2	-	2	1	15
Number of Sandwich Sold	13	10	11	5	10	9	5	3	13	7	86
Number of Normal Sandwich Sold	6	1	1	3	3	1	1	3	4	2	25
Number of Sub of the Day Sold	-	-	1	1	4	7	3	-	2	2	20
Number of “Buy 1 Free 1” Coupon Used	1	-	1	1	-	1	1	-	-	-	5
Number of Fresh Combo Sold	6	9	8	-	3	-	-	-	7	3	36
Number of Customer Who Buy Side Food ONLY	1	1	1	-	-	-	-	-	1	-	4
Number of Cookies Sold	5	2	6	-	-	-	-	-	1	-	14
Number of Beverage Sold	2	1	-	-	1	5	-	2	1	1	13
Sales Which Dine In	3	-	2	3	2	4	1	2	6	2	25
Sales Which Take Away	8	7	6	-	5	2	3	1	3	3	38

There were 63 sales made in Subway outlet in the 10 sessions. Number of sales made during dinner, tea and lunch hours are 36 out of 63(57%), 13 out of 63(21%) and 14 out of 63(22%) respectively.

The average number of sales made in each three different periods(lunch, tea and dinner hours) in the outlet are,

This table shows there is an average of 7 customers visit Subway outlet in Bream Mall in both lunch and dinner hours. Thus, both of these periods are the high sales peak hour of the outlet.

In the passed 10 sessions, the outlet had served 96 customers. 64 out of 96(67%) customers are Chinese while Malay customers and Indian customers occupied 17 out of 96(18%) and 15 out of 96(16%) respectively.

The average number on race of customers for the 10 sessions are,

This table shows there is an average of 6 Chinese(6.4 round off to 6) visit the outlet in each session. Thus, Chinese is the major customer group for Subway outlet in Brem Mall. 


The outlet sold 86 sandwiches for the passed 10 sessions. Most customers which occupied 36 out of 86(42%) purchased Fresh combo while least customers which occupied only 5 out of 86(6%) purchased their sandwiches by using "Buy 1 Free 1" coupons. On the other hand, due to Fresh Combo promotion is launching at the same time with Sub of the Day, the former has eventually affected the sales of the later. There were 20 out of 86(23%) of Sub of the Day sold out. However , its sales have slightly lower than number of normal sandwich sold which occupied 25 out of 86(29%).

The average number on types of sandwiches sold  for the 10 sessions are,

This table shows there is an average of 6 Fresh Combo is sold in each session. Thus, Fresh Combo is the best selling type of sandwich which customers purchase the most. 


There are 4 out of 96 customers(4.2%) who purchased only the side food(ONLY cookies) without ordering any sandwich of Subway.

For the 27 side foods which the outlet had sold, it has included 14 pieces of cookies and 13 cups of beverages respectively. However, i discovered that in the 10 sessions of my observations, there is no a single customer who purchase neither soup nor snacks from the outlet.

The average number on types of side food sold  for the 10 sessions are,

This table shows there is an average of 4(3.5 round off to 4) cookies sold in each session. Thus, cookies is the best selling side food of Subway, Brem Mall.



For the 63 sales that the outlet served, there were 38 out of 63 of sales(60%) chosen to take away while 25 out of 63 sales(40%) chosen to dine in the outlet.

The average number on number of customers who take away or dine in for the 10 sessions are,

This table shows there is an average of 4(4.22 round off to 4) customers who take away their meals. Thus, majority of the customers of Subway, Brem Mall will take away their meals instead of dine in the restaurant.